For the past 24 years, Jafar Rouzati has been at the helm of his family’s business, serving Chicago’s North-Shore and Gold Coast area with authentic antique and oriental rugs. Just as family businesses are passed from one generation to the other, the same holds true for most antique rugs. Rouzati is inspired by the tradition behind these works of art. “Our inspiration not only comes from tradition, but trends also,” states Rouzati. “By pairing those two elements, we achieve the uniqueness of our design for which we’re known.”